One of the many reasons I love working at Federated Media is the connection FM has with the authors we represent. My colleague Pamela Parker blogged about a session from South by Southwest today where Kent Nichols called me (indirectly as an employee of FM) a drinker (true,) a guy sweating out the details for authors (I would say that’s true,) and an instigator of “voodoo bullshit” (hmmmm.)
The secret, Kent said, is “sweaty people who drink” — aka hard work building real-life relationships with agencies and advertisers, sometimes with the lubricating influence of alcohol. It’s the non-engineerable aspect of advertising, he said, and it requires the sweat of people who do “voodoo bullshit” and “close deals.”
At the Verge Summit today. Fortune’s David Kirkpatrick said the following during a session on storytelling:
People who talk about Integrated marketing do not understand. All marketing by definition must be integrated.
Lots of chatter regarding the Mark Zuckerberg/Sarah Lacy South by Southwest interview/keynote. Today, Michael Arrington – typically the person being accused of frothing – suggests this was all blown out of proportion and the interview was boring but not the train wreck some have claimed. Wow, TechCrunch is the calming voice or reason….
Some will say this is another example of the blogosphere trumping up a story.
To that I say, sure it is very possible and this is nothing new. The supposedly more credible “mainstream media” has been known to pump up a story or two as well.
My friend and colleague James Gross has been talking about “NAMS” for some time. Ask.com’s Sean X Cummings picks up the thread and asks “is a microsite really going to move your brand forward?” On a slightly different but related topic, this really strong post from Avenue A/Razorfish’s Garrack Schmitt focuses on people’s obsession with homepage design and usability instead of content page design/usability.
What’s the connection? Its the content and the way you make the content available that will impact your audience not the container holding the content. Microsite, blog, etc matters less than the availability, OPENNESS, quality, and the search indexing (directly impacted by the availability and quality) of the content. If you can create a living breathing media property your brand will see impact from your work. As John Battelle (my boss and founder of Federated Media) notes, every marketer is in the media business now.
Been reading Chris Anderson’s posts on his blog discussing his upcoming book on Free. I wrote recently about this and now have read his 6,000 word article in the most recent Wired and have more thoughts that I need to work through and find some time to put into a post. Until then, a preview.
Anderson looks at free services as the future of business. Perhaps a semantic nag, but I think this is more about business being OPEN.
More on this soon.
Published March 3, 2008
Not much time to blog recently. When days go between post, I get this feeling of guilt. I have since I started my first blog in 2005. In the subsequent three years, I’ve never been required to blog by my various superiors but I always felt it was essential to my understanding of the products I was building and selling.
So, for the 50% of my audience (all 8 of you) that work in the media industry and don’t have a blog. Try it for (at least) one month. Your understanding of the space you work in with grow and it will cost you nothing but your time.